Declining “kettle power surge” as 70% screen switch

“…all screens are now equal, there’s no hierarchy, only fragmentation of attention…switch screening…” – Tim Elkington, CSO, IAB Apparently, after England’s 1990 World Cup semi-final match vs West Germany, the National Grid experienced a surge equivalent to 1.12million kettles being switched to boil.  Contrast with the 2014 England World Cup match vs Uruguay, when the…

Tree-saving measure by ESI Media

“…people will happily pay £3.70 for an appalling coffee…and yet they won‘t pay £1.60 or £2.20 on a Sunday for what is in effect a novel’s worth of terrific writing” – Lisa Markwell, editor of the Independent on Sunday With the decision to cease printing both the Independent and the Independent on Sunday from the…

Strong growth for video in 2016

“Globally, consumer internet video traffic will be 80 percent of all consumer internet traffic in 2019, up from 64 percent in 2014” – Cisco The power of TV advertising lies in its ability to convey emotion par excellence. Admittedly, not all TV commercials make use of that power and the environment surrounding them.  Countless studies show that…

Strictly skewers X Factor with a stiletto

“You can’t keep making the same show with the same format because if everybody knows what is going to happen every year, eventually people will get tired of it” – Simon Cowell So Simon said, and no-one would disagree with him, surely? The grand final in 2010 represented the peak of The X Factor, with 17.7…

Ad blocking – “adpocalypse”?

“63% of people in the UK find ads which ‘follow them’, creepy” – Ad tech company, Unruly A recent survey by tech company, Unruly, revealed some ‘sit up and take notice’ stats based on a survey of 3,200 consumers around the world.  This is a very small sample but useful as a dipstick of attitudes to…

News UK’s gateway to the Sun

“We are very much at the start of putting selected content outside of the Sun+ subscription” – David Dinsmore, editor of the Sun, August 2015 With the re-entrance of Rebekah Brooks to the fray in October, it was only a matter of time before all Sun content was available for free. It is simply not viable…

Still smiling and tingling

“Brian, I think you’re crazy. It will never by a major medium” was the response from the boss to the chap who wanted to have a go, making an advert for the new kid on the block, commercial television in the UK. On 22nd Sep 1955 at 815pm, the Gibbs SR commercial made its debut…

Ho ho ho

Two in three of us won’t appreciate at least one gift we receive this Xmas, and 40% of us will prepare to open our gifts with a fixed joyful look on our faces, according to Lastminute.com. We’ve all been there. How can retailers help gift buyers select the right presents? Perhaps it’s all about timing….

Yin and yang

A Dislike button is being tested at Facebook. This has created a storm of opinion, naturally. Mark Zuckerberg’s motivation is to let people express empathy or sympathy when someone posts a piece which doesn’t seem to suit a Like – images of refugees, death in a family, memories of a family member or pet who…