To Cut A Long Story Short…

Our headline nods to kilt-clad New Romantics Spandau Ballet, with a clear message from the conclusion in the latest IPA report by Les Binet and Peter Field, “Media in Focus – Marketing effectiveness in the digital era”. Be aware that devoting too much thought and energy chasing a short-term ROI/ROMI at the expense of long-term…

‘Appyness and Maslow

Industry research giant, comScore, has published a paper revisiting Maslow’s classic Hierarchy of Needs pyramid/ triangle and reinventing it for the mobile age. Since Maslow’s 1943  “A Theory of Human Motivation”, there have been a few revisits including this version brought up to date to reflect our First World needs in this century. comScore’s version…

Cookie based digital ads

Power to the People

Can it be true? No longer will we have the pleasure of being bombarded by digital ads for weekend breaks in Barcelona – up to 8 weeks after return from said break, snaps Instagrammed, Facebook posts already a faded memory in friends’ feeds, and Tweets just a distant echo from a sunlit balcony in the…

Social Bite CEO Sleep-Out: 15th December 16 – updated 24 July 17

Update!  Caroline says thanks to all of you who donated to her JustGiving page for The Social Bite CEO Sleep-Out fundraiser which took place in December last year. The target funding of £500,000 has been achieved, and twenty homeless people will be living in new, safe accommodation before Christmas this year.  Well done, everyone!  Josh…

Multiplier Effect is the Name of the Game

We are often asked by clients why their media mix should include both print and digital channels when a newspaper – or newsbrand as it’s increasingly referred to – is proposed in the mix. The industry body set up to promote the world of newspapers and their advertising interests, Newsworks, has assembled interesting insight gleaned…

Mobile Display Ad Spend Trumps Desktop and Tablets

The most noteworthy nugget amongst the information-packed IAB / PwC Digital Adspend Study H1 2016, is that display ad spend on Mobile advertising has now surpassed that of display ad spend on Desktop/ Tablet advertising (£802m for Mobile vs £762m for Desktop/ Tablet). Our ‘phones’ are now rarely used for calls but are instead always-on…

A generation lost to vice?

A Generation Lost to Vice?

It seems that Shane Smith, chief executive of Vice, stirred up a wasps’ nest at the Edinburgh International TV Festival. He accused UK TV bosses of ignoring those young adults branded as Millennials or Gen Y by the marketing industry, and not providing programmes which appeal to them.  It’s worth bearing in mind that Vice…

On your bike!

Media Executive Wanted!

The Media Shop Scotland is a marketing services agency with a 26 year track record, specialising in media planning and buying across all advertising platforms including TV, Press, Radio, Door Drop, Cinema, Outdoor and Digital. The company is seeking a Media Executive to join our growing team in Glasgow to work with clients across a…

2015 UK ad spend surges to £20.1 billion

“Smartphones are the main driving force behind *this as people increasingly use them for activities they used to do on desktop computers, from searching and shopping to social and watching video. – Tim Elkington, chief strategy officer at IAB UK *the rise in digital ad spend of 16.4% Time to check out the final 2015 stats…

Outsmart the competition – use OOH for immediate response

“OOH has always been known as a brand builder that drives long term success…but this study is showing that…you can also start to see more short-terms effects. That fits with how marcomms is moving…to shorter-term performance metrics…OOH can also work within that kind of remit” – Tim Lumb, Insight & Effectiveness Director, Outsmart Research from Out…